Ethny

Ethny is a high-quality bag brand from Guatemala committed to cultural heritages and supporting the value of passing down traditions generation after generation. We had overseen the artistic direction of the brand from the branding, design of the bags, through marketing strategy, web design and content creation. We had been honored to transcript the legacy of incredible artisans into an authentic and colorful branding. The biggest challenge had been to match 2 distinct universes, on one side a vintage universe translating the heritage of indigenous communities and on the other side the modernity of a European creator symbol of the anchor of a contemporary world.